Making brands move
NŌBL

MTV

NŌBL draws inspiration from fear in recounting the birth of a strange creature during a shamanic ceremony.

Context

Since 1981, MTV has built its image around several different aesthetics. In 2018 the channel launched “Moods”, a collection of experiments pushing the boundaries of the visual arts. Artists were invited to deliver a personal and contemporary vision of an emotion of their choice. From joy to hate, love to anger: the project could inspire empathy or rejection, just so long as it left a meaningful and authentic impression on the viewer.

Solution

Hidden away in a mystical forest, a sinister shamanic ceremony culminates in the genesis of a strange creature… Given a blank canvas, NŌBL chose to explore the emotion of fear, finding fertile ground for experimentation in the imagery of rituals, runes and occult symbols. This 15-second ident is used all-year round, particularly during the Halloween period.

Credits

Direction:
NŌBL

Client:
MTV Argentina

Creative direction:
Cyril Izarn & Julien Nantiec

Storyboard/Design:

João Lavieri, Julien Nantiec, Cyril Izarn

Animation:
Anthony Lejeune, João Lavieri, Julien Nantiec, Cyril Izarn

Editing & Compositing:
Julien Nantiec, Cyril Izarn

Music & sound design:
Combustion

Making of
Hidden away in a mystical forest, a sinister shamanic ceremony culminates in the genesis of a strange creature...
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