Making brands move
NŌBL

Secours Populaire Français

A Child’s-Eye Christmas:
Using imagination to tell a story of solidarity

Context

For its Christmas campaign, Secours Populaire wanted a short, warm, and accessible animated film, one that would highlight the importance of their actions during the holiday season.
The goal was to deliver a message of solidarity through a simple, heartfelt story seen through a child’s eyes.

The film needed to evoke the magic of Christmas while showcasing the very real impact Secours Populaire has on families.

Solution

We imagined a 30-second film told through the eyes of Ellie, 8 years old. In her own words and through her imagination, she revisits her most wonderful Christmas:
a box of Legos turning into an ocean of play, a small show becoming a magical journey, a family meal glowing with warmth.

By her side, Bobby, her big gentle and mischievous dog, brings a unique personality to the film and adds tenderness and complicity.
The animation adopts a warm and textured style inspired by children’s drawings, allowing us to move naturally between real moments and imaginary ones.

The result is a short, poetic, and uplifting story that gently shines a light on the mission of Secours Populaire.

Credits

Direction :
NŌBL

Client :
SECOURS POPULAIRE FRANÇAIS

Creative direction :
Cyril Izarn & Julien Nantiec

Illustration :
Maxime Lacombe

Animation :
Florent Tailhades

Edit & Compositing :
Julien Nantiec, Cyril Izarn

Music & sound design :
Mars octobre music

A poetic spotlight on the mission of Secours Populaire
Design research: characters & style
A warm, textured style inspired by children’s drawings
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