Making brands move
NŌBL

TF1 PUBLICITÉ

Launch event at La Gaité Lyrique: an innovative artistic proposal that plays with the conventions associated with the world of data

Context

At a special event at La Gaité Lyrique, TF1 Publicité unveiled its new One Data advertising offer to an audience of advertisers and press representatives. NŌBL worked alongside Tetro to create the event’s visual universe. The aim was to establish an artistic environment that would reflect the innovation and versatility of the One Data offer.

 

Solution

In keeping with the One Data offer, this new artistic proposal is powerful and innovative. Playing with visual conventions inspired by the world of data, it injects the general atmosphere and scenography of the event with a powerful dynamism. The identity has been replicated online, laying the foundations for TF1’s future advertising offer.

 

Credits

Directed by:
NŌBL

Client:
TF1 One Data

Agency :
Tetro

Graphic identity :
Montagnier Cyrille

Creative Directors :
Julien Nantiec, Cyril Izarn

Storyboard/Design/Animation:
Cyril Izarn, Julien Nantiec

Music & sound design :
Chut on vous écoute

Photos :
© Raphaël CARRAND – TETRO

Reflecting the innovation and versatility of One Data.
The identity lays the foundations for TF1’s future advertising offer.
Arrows, curves, dots and numbers are all associated with the world of data. They are complemented by pin-point lettering and a sharp soundtrack to create a set of precise and efficient animations that are perfectly in keeping with the image of the One Data offer.

 

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