One Data - TF1 Publicité
Combination of data TV & data Digital
Extracts from the "presentation" & "introduction" animations.
Presented to the announcers of TF1 Publicité and to the press on March 17th of this year in the Gaîté Lyrique,
One Data is an advertising offer of new generation, which combines the power of television and the traditional data with new forms of data. The graphic identity was revealed by a mechanical clip which is based on a division of the screen into nine parts, pop and dynamic, with a set of shifts and reversals.
We created several animations for the new identity of TF1 Publicité :
• Reveal of the new identity
• Presentation and explanation of the concept
• Sequence that introduces each speakers of the OneData event